From Friday, October 11 to Sunday, October 13, NAMU Animation Co.,
Ltd. participated in the 2024 Seoul Popup Festival & 2024 I Love Character
Licensing Show, held at the aT Center in Seocho-gu, Seoul, with its IP
project "NeroNeroTown."
NAMU’s director Cho Min-gu stated, "We made every effort to promote
the character through various content and events related to 'NeroNeroTown,'
" and added, "We are proud that more people than expected showed their
appreciation."
He also mentioned, "This event was a meaningful opportunity to directly engage
with the public’s perspectives and opinions."
The Seoul Popup Festival 2024 & I Love Character Licensing Show 2024 is an
annual pop-up event hosted by I Love Character Co., Ltd. It brings together
pop-up stores, which have emerged as playgrounds for the MZ generation to
experience brands and as essential marketing channels. The event offers fans
and consumers a rich array of sights and entertainment, while providing participating
companies with opportunities to promote their IP, expand their fandom, and discover
business partners.
